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Transcend 700ansi lumens optical engine research breaks new ground

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Before LCD technology was applied to the projector industry, the DLP chip produced by Texas Instruments had been the most core technology for projectors, and this technology, limited by capacity, cost and other issues, has been an inevitable pain point for the projector industry as a whole. Domestic companies have been trying to use the LCD industry, which has tended to mature, to make a breakthrough and achieve a breakthrough in the near-monopoly of DLP projectors. However this breakthrough has been difficult, with problems such as low light transmission and poor colour performance of LCD screens never being effectively resolved. From the principle, LCD projectors are used to project images using the light penetration effect of the LCD screen, which requires changing the light transmission and reflectance of the LCD unit to achieve, but the current mainstream LCD screen light transmission is only 2-3%, which makes the vast majority of the power consumption is converted into heat, stay
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CRE Annual Meeting ended successfully

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On 7 January 2023, CRE managers from all departments and above had a year-end meeting with the theme of "We walk together, create the future together" to welcome the Chinese New Year. At the beginning of the meeting, CRE Administration Manager Ren Huan gave a welcome speech to thank everyone for coming to the meeting and announced the start of the 2022 CRE Annual Meeting. Mr. Ren Lejun, CRE's General Manager, gave a speech to welcome everyone present and expressed his heartfelt gratitude to everyone for their enthusiasm and actions throughout 2022. Mr. Ren then gave a short speech on the development of CRE in the year and the progress of the completion of various indicators, making it clear that CRE will keep its head in the production concept and firmly establish the foundation of creating the future with quality, and finally, Mr. Ren also wished everyone a happy new year, and in the coming year, we will walk together to create the future. Mr. Liu Jianjun, Deputy General
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Projector price competition no longer, features and quality dominate the market

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2022 has come to an end and the projector industry, which has experienced an explosive year of growth, has also drawn to a close with sales in the fourth quarter. According to the latest data from the Fourth Quarter China Projector Industry Online Market Report, 1.38 million projectors were sold overall, and the average market price has risen to 1,635RMB. The year-on-year increase in sales volume and average sales price also means that the projector market as a whole is still in the expansion phase, with a marked increase in tolerance for price. Diversification and differentiation of projector features and prices will be the mainstay of sales in 2023.   Throughout 2022, shipments of home appliances and 3C products declined severely, reflecting to a certain extent the saturation of the market for just-in-time appliances, but unlike this, new appliances that improve quality of life have emerged, and home smart projectors can be classified as such. Consumers are less price-sensitive to th
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Consumer electronics projector sales reverse upward trend

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The third quarter of 2022 China's consumer electronics statistics report came out, and it was a big surprise that almost the entire category of product shipments saw a decline of varying degrees, with mobile phone shipments down about 10% year-on-year, laptop shipments down about 20% year-on-year, and Bluetooth speaker shipments down about 27% year-on-year.   Of course, the reason for the decline in shipments is the recurrence of the epidemic, supply chain price increases and other factors, but the overall consumer electronics category showing a downturn has been difficult to avoid.   And projectors in the overall environment under the declining trend showed a reverse growth trend, the entire third quarter year-on-year shipments increased by more than 35%, the entire 2022, projector shipments also increased by about 20%, projectors as a traditional item in the consumer electronics category, in recent years the heat remains high, home projectors are into thousands of households, the
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The development history of CRE's patented dust-free enclosed optical engine

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CRE Electronic Technology Co., Ltd. was established in 2004 and has been focusing on the development and production of projectors. As one of the first companies to start producing projectors in China, CRE has been committed to improving the quality of domestic projectors and revolutionising the technology of the near-monopoly projector industry. In 2011, CRE independently developed and launched the DZ 300HT model of commercial projector, which was the first dust-free optical engine to be put into production and, with its clever heat dissipation channel design, very effectively solved the burn-in problem that had plagued the industry for so long, while the product also achieved unprecedented success in the international market due to its superior quality. This was the first time the world had seen the quality and technology of the CRE projector. CRE has since taken advantage of the technology to launch a succession of highly acclaimed products such as the DZ 1500 and x8000, and to date
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A Brief Analysis of Totally Enclosed Dust-free Optical Engine and Open Optical Engine Technology

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In recent years, CRE's fully enclosed dust-free optical engine has completely exploded the home LED projector  market, and with its high quality, low after-sales rate and easy customization, major LED projector  brands have chosen CRE's optical engine to enter the home LED projector  market. So, why is a fully enclosed optical engine recognized by the market? What are the advantages of a fully enclosed dust-free design over other types of optical engines?   First of all, we need to have a preliminary understanding of the composition of the optical engine, most of the LED projector s on the market now take the reflection principle of light source → screen → imaging as the design concept. So, a LED projector  imaging brightness and its light source brightness has a direct link, the stronger the light source brightness power, brightness loss in the projection process less, so the final imaging effect will be better, but also, the higher the power of the light source, its own heat
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CRE conducts induction group training for new staff

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On 12 April 2022, CRE conducted the first group training for new employees in 2022. The training was conducted around the company culture, projector knowledge and OA approval process. The training instructors were Ren Huan, HR Manager, Liu Xiaolong , Production Manager and Zuo Hui, HR Director.   In the morning, HR Manager Ren Huan introduced the company history, corporate culture, existing team and future planning of CRE to the new employees, who all listened attentively and took notes carefully. At the end of the introduction, the staff handbook was signed off. Manager Ren Huan introduced the staff handbook and the company rules and regulations in an efficient and interesting manner, and the new employees from all departments were clear about the company's objectives, recognised the company culture and expressed their excitement and expectation of joining the CRE family.   During the break, Administrative Specialist Peng Ying arranged two small games, "Find Your Friends"
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