Consumer electronics projector sales reverse upward trend

The third quarter of 2022 China's consumer electronics statistics report came out, and it was a big surprise that almost the entire category of product shipments saw a decline of varying degrees, with mobile phone shipments down about 10% year-on-year, laptop shipments down about 20% year-on-year, and Bluetooth speaker shipments down about 27% year-on-year.

 

Of course, the reason for the decline in shipments is the recurrence of the epidemic, supply chain price increases and other factors, but the overall consumer electronics category showing a downturn has been difficult to avoid.

 

And projectors in the overall environment under the declining trend showed a reverse growth trend, the entire third quarter year-on-year shipments increased by more than 35%, the entire 2022, projector shipments also increased by about 20%, projectors as a traditional item in the consumer electronics category, in recent years the heat remains high, home projectors are into thousands of households, the total shipments are almost explosive growth.

 

As an old consumer electronics product, projectors have been a lukewarm presence, with high prices, more complex operations and serious applications making commercial projectors a difficult market for end users. This part of the commercial projector mostly uses DLP or 3LCD technology, although the projection effect is good, but due to the technical constraints of relying on imports, always a cost control on the insurmountable chasm.

 

Bringing technological innovation to the industry is the rise of single LCD technology. In 2018, Tristar's single LCD dust-free projector optical engine was formally developed successfully and started mass production, which received the attention of countless industry brands upon its introduction. This emerging technology is a good solution to the previous problem of short life span of home projectors. After continuous refinement of the product technology, Transcend's single LCD dust-free optical engine also supports high brightness, auto-focus and keystone correction, all of which greatly enhance the end-user experience, and the explosive growth of home projectors has followed.

 

According to statistics, the third quarter LCD technology projector sales ratio has reached 69% of the projector market and still maintains a high growth trend. It is foreseeable that, at a time when single LCD technology is becoming more and more mature, Chinese domestic projectors will continue to expand with higher cost performance and more catering to the market trend, and Tristar will continue to refine its technology in dust-free projectors to provide world-class products for the industry.